Your Legacy, Realized.

Cynergy Capital Partners is now Pierce Ridge Capital—same mission, sharper vision: helping founders buy, scale, exit, and build something that lasts

About us

Experienced M&A Advisors & Brand Strategists


We specialize in selling profitable companies with annual revenues between $1 million and $200 million. For business owners preparing for retirement or their next chapter, we provide confidential, hands-on advisory to help you exit on your terms—maximizing your outcome and preserving your legacy.


We also represent public figures, influencers, and entertainers looking to scale their personal brands through strategic partnerships, brand monetization, and long-term wealth-building.


Why Choose Pierce Ridge Capital?


  • Maximize your outcome with tailored strategies
  • Hundreds of vetted buyers and brand partners across the U.S.
  • Trusted by business owners, entertainers, and public figures
  • 5-Star Client Experience across industries
  • Absolute discretion—your privacy is our priority
  • Hands-on strategy, marketing, and negotiation support
A living room filled with furniture and a fireplace.

Facilitating business sales with care—prioritizing continuity, legacy, and what matters most to you

Mergers & Acquisitions

Offering strategic insights to enhance operations, drive growth, and increase enterprise value

Strategic Growth Support

Connecting influencers and public figures with brands to forge partnerships that build lasting wealth

Brand Advisory for Talent

Expertise Across Industries

We work with high-performing companies across a wide range of industries, offering strategic guidance and tailored exit solutions to maximize value and preserve legacy.

Tire and Auto Repair

Manufacturing

Professional & Trade Services

Technology

Healthcare Services

Distribution & Wholesale

Transportation & Logistics

Get in Touch

Frequently Asked Questions

  • How do I know if my business is ready to sell?

    We’ll help you assess both market conditions and internal readiness. Even if you’re not looking to sell right away, we can guide you on how to prepare your business for maximum value when the time is right.

  • What types of businesses do you work with?

    We focus on profitable companies with annual revenues between $1 million and $200 million across a wide range of industries. If your business has strong fundamentals and growth potential, we can help you position it for an optimal exit.

  • How does your fee structure work?

    For business sales, we don’t get paid unless your deal closes. For consulting and brand advisory work, pricing is tailored based on scope, with clear deliverables and no hidden fees.

  • Can you help me grow or improve my business before I sell?

    Yes—many of our clients work with us months or even years before selling. We offer strategic consulting to streamline operations, increase profitability, and make your company more attractive to buyers.

  • I’m an influencer/public figure—how do you help with brand deals?

    We act as your strategic brand advisor, helping you align with the right partners, negotiate the strongest terms, and build long-term brand equity—not just one-off collaborations.

  • How long does it take to sell a business?

    Every deal is different, but most transactions take between 3 to 12 months from initial consultation to closing. We handle everything from valuation and marketing to negotiations and due diligence to keep the process moving smoothly.

  • Will my employees or competitors find out my business is for sale?

    Confidentiality is our top priority. We market your business discreetly, screen all potential buyers, and ensure non-disclosure agreements are signed before sharing any sensitive information.

  • Do you only work with celebrities and large companies?

    Not at all. While we represent high-profile individuals and successful companies, we also work with first-time sellers and rising creators who are serious about their future. If you’re building something valuable, we can help protect and grow it.

Curious what your business might be worth?

Schedule a confidential valuation and find out what your business could sell for in today’s market

Resources for Sellers

A man is sitting at a table typing on an old typewriter.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital Selling a business isn’t like selling a product or even real estate—it’s complex, emotional, and high-stakes. At Pierce Ridge Capital , we’ve advised many founders through the sale of their companies. Some built $3 million businesses. Others built $30 million ones. Different industries, different sizes—but one mistake comes up again and again: They wait too long to prepare. It’s not waiting too long to sell—it’s waiting too long to get ready to sell. Founders are operators. They’re focused on running the business. But when an offer finally lands or the time feels right, most haven’t done the work that earns top-dollar—and they don’t have the leverage to fix it fast. Our CEO, Shamus O'Rourke , spent 25 years advising clients at Merrill Lynch and Morgan Stanley through life-changing financial decisions. He’s seen the difference between reactive and strategic exits. And it almost always comes down to timing. Here’s what happens when founders don’t prepare—and what smart ones do instead.
A group of people are giving each other a high five in an office.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital For many business owners, selling the company they built isn’t just a financial decision—it’s an emotional one. You’ve poured years, sometimes decades, into your business. You’ve built teams, shaped culture, served clients, and weathered tough markets. So when it’s time to sell, the fear isn’t just about price—it’s about what happens after. What happens to your people? Your brand? Your name? At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we work with business owners across the country who want to exit the right way—without erasing the legacy they’ve worked so hard to build. Our CEO, Shamus O'Rourke , spent 25 years advising high-net-worth and corporate clients through major transitions at Merrill Lynch and Morgan Stanley. He saw firsthand how personal these decisions can be—and how important it is to get both the deal and the legacy right. Here’s how experienced sellers ensure their legacy lives on, even after the business changes hands.
A woman in a suit is sitting on a park bench holding a black bag.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital Most business owners wait too long to start preparing for a sale. The result? They lose leverage, leave money on the table, or get stuck in a deal that doesn’t reflect the true value of what they’ve built. The best time to start prepping your business for sale isn’t when you’re ready to walk away—it’s years before . At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we work with owners across the U.S. to help them get their companies sale-ready long before they hit the market. Whether your exit is five years away or “someday,” early preparation creates more options and better outcomes. Our CEO, Shamus O'Rourke , spent 25 years advising high-net-worth and corporate clients on long-term strategy at Merrill Lynch and Morgan Stanley. That experience taught us this: the best exits are planned—not improvised. Here’s how smart owners prepare their business for sale, even if they’re not planning to sell yet.
A man in a suit and white shirt is reaching out to shake someone 's hand.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital For most business owners, the sale of their company is the largest financial event of their life. But here’s the truth: most have no real idea what their business is actually worth—until they’re already deep into negotiations. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we help owners across the U.S. understand, prepare for, and maximize the value of their business before they go to market. A proper valuation isn’t about guessing or emotions. It’s about getting clear, supportable answers based on data, strategy, and buyer psychology. Our CEO, Shamus O'Rourke , spent over two decades advising high-net-worth and corporate clients at Merrill Lynch and Morgan Stanley. That background gave him a clear perspective on what drives value—and how to make sure your exit reflects it. Here’s how smart sellers approach valuation the right way.

Resources for Buyers

A person is holding a clipboard with a pen in their hand.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital When you’re buying a business, price and excitement shouldn’t drive the deal—facts should. Due diligence is where a good acquisition gets real. It’s the step that separates informed decisions from expensive assumptions. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we help buyers across the country evaluate companies with structure and precision. Our co-founder and CEO, Shamus O'Rourke , brings more than 25 years of experience working with high-net-worth and corporate clients at Merrill Lynch and Morgan Stanley. That background taught us to ask the right questions early—and dig deeper when something feels off. Here’s the due diligence checklist every smart buyer should be using before signing a deal.
A person is holding a pen over a graph on a piece of paper.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital Buying a business can be a smart move—but draining your cash reserves to get there? That’s not always the smartest way to do it. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we work with clients across the country who want to acquire businesses strategically —and that includes financing deals in a way that preserves liquidity, minimizes risk, and creates room for post-close growth. Our CEO, Shamus O'Rourke , spent over two decades advising high-net-worth and corporate clients at Merrill Lynch and Morgan Stanley. That experience taught us this: capital is a tool, not something to burn through. The best deals are structured—not just funded. Here’s how savvy buyers finance acquisitions without tying up all their cash.
A woman in a black dress is sitting in a chair in front of a window.
11 April 2025
From the Perspective of Boutique M&A Advisory Firm Pierce Ridge Capital There’s a moment every entrepreneur, operator, or investor faces: should you build from scratch, or buy something already working? Both paths have upside—but they come with very different risks, timelines, and outcomes. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we work with clients nationwide who are weighing this exact question. Whether they’re first-time buyers or experienced operators, smart clients understand the tradeoffs—and know that buying a business isn’t just about speed. It’s about buying wisely. Before co-founding Pierce Ridge Capital (formerly Cynergy Capital Partners ), our CEO Shamus O'Rourke spent 25 years advising business owners and high-net-worth clients at Merrill Lynch and Morgan Stanley . His experience guiding clients through long-term planning, strategic transitions, and growth decisions now helps shape how we advise buyers today. Here’s what savvy operators understand when deciding whether to buy or build.
Three men are shaking hands in front of a whiteboard.
11 April 2025
From the Perspective of Boutique M&A Advisory Firm Pierce Ridge Capital In a competitive M&A environment, smart deals don’t sit around. Whether you're looking to acquire, merge, or position your business for sale, knowing how to identify a strong opportunity quickly—and knowing when to walk away—is essential. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we work with clients across the country to evaluate and execute deals that align with long-term strategy and real value. Our approach is shaped by experience. Before co-founding Pierce Ridge Capital (formerly Cynergy Capital Partners), our CEO, Shamus O'Rourke , spent 25 years on Wall Street advising high-net-worth and corporate clients. His background working closely with Financial Advisors at top-tier firms like Merrill Lynch and Morgan Stanley gives us a grounded, client-focused perspective on what makes a business deal work—not just on paper, but in practice.

Resources for Growth

A person is using a calculator and writing on a piece of paper.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital Growth is exciting. But what comes next matters more. We’ve seen companies hit record-breaking months, hire fast, expand aggressively—then get caught off guard when growth stalls, systems crack, or margins collapse. Revenue spikes feel like success, but they’re only the beginning. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we work with owners who are navigating this exact moment: growth is happening, but they’re not sure how to make it last—or how to build on it without increasing risk. Our CEO, Shamus O'Rourke , spent 25 years advising entrepreneurs and institutional clients at Merrill Lynch and Morgan Stanley. He’s seen what happens when companies treat early success like a finish line instead of a launchpad—and how strategic moves during growth can protect, strengthen, and future-proof a business. Here’s how to turn rising revenue into long-term, stable value.
A person is pointing at a graph on a piece of paper.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital Fast growth creates pressure. Revenue jumps, clients pour in, the opportunity gets bigger—but without the right team structure, scale becomes stress. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we work with business owners across the country to prepare for exits, capital raises, and acquisitions. One of the most overlooked (but most important) levers in valuation is how the company is built internally— not just how it performs on paper . If you’re serious about scaling—or positioning for sale—you need a team that can handle growth without you holding everything together. Our CEO, Shamus O'Rourke , spent 25 years managing high-performing teams at Merrill Lynch and Morgan Stanley. That experience taught us firsthand: strong companies don’t scale by adding bodies. They scale by building structure. Here’s how high-growth companies organize their teams to grow smarter—not just bigger.
A person is using a laptop computer with a graph on the screen.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital Every business hits it eventually: the plateau. You’ve grown, hired, invested. Revenue surged… until it didn’t. Now growth is flat, margins are tightening, and you’re spending more time troubleshooting than scaling. It’s a frustrating stage—but also a strategic one. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we advise business owners who feel stuck. Some want to reignite growth. Others are preparing for an eventual sale and want to make sure they're not exiting at a low point. Our CEO, Shamus O'Rourke , spent 25 years advising entrepreneurs and high-net-worth clients at Merrill Lynch and Morgan Stanley. He’s seen how growth plateaus can lead to reinvention—or regret—depending on how they’re handled. Here’s how smart operators navigate a stalled revenue phase—and turn it into a turning point.
A person is writing on a notebook with a pen.
11 April 2025
From Boutique M&A Advisory Firm Pierce Ridge Capital Growth is exciting—until it becomes overwhelming. We’ve worked with founders and operators who’ve grown too fast, hired too quickly, or scaled without systems. The result? Burnout, missed opportunities, and companies that hit ceilings not because of market limits—but because of internal chaos. At Pierce Ridge Capital , a Connecticut-based boutique M&A advisory firm , we help businesses prepare for exit, but often the first step is helping them scale intelligently . Because if your growth isn’t sustainable, it won’t hold up under diligence—and it won’t create long-term value. Our CEO, Shamus O'Rourke , spent 25 years advising entrepreneurs and corporate clients at Merrill Lynch and Morgan Stanley. That experience gave him insight into what builds enterprise value—and what burns out leaders before they ever get to a successful exit. Here are five proven strategies to grow your business without burning out.